Dec 2020

Haldanes updated its contribution to the Sales and Marketing International Transaction Guide published by UK Thomson Reuters

We are proud to announce that Partner John McLellan, Senior Associate Weiken Yau, Trainee Solicitors Tiffany Pong and Angel Chan contributed to Haldanes’ update to the Sales and Marketing International Transaction Guide (the “Guide”) published by Thomson Reuters.

The Guide is a practical guide to international sales and marketing, containing step-by-step advice as to various types of sales and marketing deal arrangements coupled with country-specific information. Haldanes addresses the Hong Kong section of the Guide in a Q&A form, covering a number of legal and practical issues surrounding sponsorship and marketing in Hong Kong, such as sponsor’s rights, intellectual property rights, ambush marketing, restrictions on sponsorship, sponsorship of charity and arts. The 2020 update to the Guide contains cross references to a template sponsorship agreement prepared by Thomson Reuters; and Haldanes addresses a number of legal and practical issues associated with the drafting of sponsorship agreements.

Haldanes is among various top-tier law firms to contribute to this publication. Our Commercial & Media and Entertainment team is experienced in advising corporate and individual clients on sponsorship and marketing issues, and media and entertainment work in general.

The Guide and the Hong Kong section of the Guide to which Haldanes contributed by are now available on the Thomson Reuters Practical Law website.

For a copy of the 2020 update to the Hong Kong section contributed by Haldanes, please click the link below:

Hong Kong Sponsorship

* Reproduced from Practical Law with the permission of the publishers. For further information, visit www.practicallaw.com or call +44 (0)20 7542 6664.

For further enquiries on Haldanes’ publications or to learn more about our commercial law expertise, please contact John McLellan, Head of Commercial & Media and Entertainment Practice.