Asia Fashion Weekly News Bulletin – ISSUE 35 Week of 6 October 2025
(1) Caroline Hú, Yohji Yamamoto: Paris Fashion Week in collaboration
Beyond creative director musical chairs, Spring 2026 featured a plethora of brand collaborations from East Asian designers.
(2) Greg Hsu chosen as Canada Goose front man for winter 2025
Taiwanese star Greg Hsu has officially been named Canada Goose’s first Asian global ambassador. Known for his warm smile and approachable charm, Greg shines with Canada Goose’s Snow Goose capsule collection.
(3) Vietnamese fashion steps into the global spotlight
At the recent New York Fashion Week Spring Summer 2026, popular Vietnamese brand IVY moda celebrated its 20th anniversary with an impressive international debut.
(4) H&M Appoints IPG Mediabrands as Media Agency of Record in Asia
The remit covers Singapore, Japan, South Korea, Malaysia and Vietnam, in addition to the Philippines – a market in which the IPG Mediabrands network was already incumbent.
(1) Caroline Hú, Yohji Yamamoto: Paris Fashion Week in collaboration
(Photo Credit: Caroline Hù x Adidas Originals x CLOT)
Paris Fashion Week’s Spring 2026 season concluded with Matthieu Blazy’s inaugural Chanel collection, highlighting anticipated creative director debuts while pivoting from previous shock-factor collaborations. Instead of prioritizing internet virality, the season showcased nuanced partnerships, particularly from East Asian designers, such as Clot’s collaboration with Caroline Hú and Adidas Originals, which reimagined the Taekwondo sneaker with minimalist elegance and functional straps, blending streetwear with couture aesthetics.
The Clot x Adidas Originals x Caroline Hú sneaker, released in triple black, powder pink, and soft ivory for $150, captured Gen Z appeal with its “East meets West” philosophy. Simultaneously, Issey Miyake and Camper’s Karst Finch collaboration merged avant-garde design with Mediterranean playfulness, featuring featherlight uppers on sculptural soles. This partnership aligns with Camper’s global expansion—40 countries and €200M annual turnover—while offsetting parent company Shiseido’s declining sales through creative innovation.
Yohji Yamamoto’s Spring/Summer 2026 show paid emotional tribute to Giorgio Armani, who passed away in September, through looks incorporating Armani campaign imagery and anniversary invitations. The collection balanced Yamamoto’s signature undone tailoring with poetic imperfections—black silhouettes accented with white paint and red flashes—reflecting a decades-long friendship rooted in mutual respect and defiance of trends, beginning with Armani’s first Emporio store opening in Paris.
News Source: https://jingdaily.com/posts/issey-miyake-caroline-hu-junya-watanabe-paris-fashion-week-in-collabs
(2) Greg Hsu chosen as Canada Goose front man for winter 2025
(Photo Credit: Rednote/CanadaGoose)
Canada Goose has appointed Taiwanese actor and singer Greg Han (Greg Hsu) as its new Global Ambassador, aligning with the launch of its Fall/Winter collection and marking a strategic pivot toward Asian markets. Han, renowned for his roles in popular Taiwanese dramas like Someday or One Day and a 2020 Forbes China Celebrity 100 lister, embodies the brand’s refreshed identity under Creative Director Haider Ackermann, who is steering Canada Goose from heavy winter coats toward lighter, year-round urban fashion.
Ackermann’s direction emphasizes utility-driven, fashion-forward apparel that appeals to urban consumers while retaining core winter offerings. The shift targets Asia’s booming urban fashion market, particularly Chinese-speaking regions, where Han’s clean-cut, relatable image resonates across generations. His ambassadorship symbolizes Canada Goose’s evolution into a lifestyle brand, leveraging his influence to tap into massive consumer potential beyond functional outerwear.
This partnership accelerates Canada Goose’s transition from a cold-weather specialist to a global luxury lifestyle player, capitalizing on rising demand in the Chinese luxury sector. The move signals future collaborations aimed at reinforcing this repositioning, blending high fashion with accessibility to capture evolving consumer trends and solidify the brand’s relevance in competitive international markets.
News Source: https://daoinsights.com/news/greg-hsu-chosen-as-canada-goose-front-man-for-winter-2025/
(3) Vietnamese fashion steps into the global spotlight
(Photo Credit: VIET NAM NEWS)
Vietnamese brand IVY moda marked its 20th anniversary with a standout debut at New York Fashion Week Spring/Summer 2026, showcasing a minimalist collection in black, white, and neutral tones with modern cut-out silhouettes. Lead designer Nguyễn Lê Thục Vy drew inspiration from her upbringing in Hanoi, emphasizing movement and emotion through flowing silk and satin dresses, while subtly integrating traditional elements like the áo dài. The collection received praise for its meticulous craftsmanship and elegance, with attendees like South Korean designer Leesle Hwang highlighting its luxurious and classic appeal.
La Pham, another Vietnamese label, emphasized sustainable fashion at NYFW, using natural materials like silk, ramie, hemp, and experimental pandan leaf fiber. Founder Phạm Ngọc Anh prioritizes locally sourced fabrics that reflect Vietnamese culture, with designs praised for their practicality and comfort. Meanwhile, designers like Phan Đăng Hoàng—known for merging fashion with art and architecture—have gained international traction, with showcases at Milan Fashion Week and red carpet appearances at Cannes by celebrities wearing Vietnamese designs, signaling the industry’s growing global influence.
Despite competitive hurdles, Vietnamese fashion is rapidly expanding globally, with brands like FanCì Club and Bupbes entering K-pop markets and companies like Garment Corporation 10 securing million-dollar international orders. Export figures underscore this growth: textile and garment exports reached 21.8 billion in H1 2025(a10.646–47 billion annually. Designers acknowledge challenges like limited experience and resources but emphasize persistence, innovation, and cultural authenticity as keys to establishing Vietnam as a serious contender on the world stage.
News Source: https://www.chinadailyasia.com/hk/article/621301
(4) H&M Appoints IPG Mediabrands as Media Agency of Record in Asia
(Photo Credit: H&M Japan)
IPG Mediabrands has appointed its specialist unit, Team Mavericks, as the media agency of record for H&M across Singapore, Japan, South Korea, Malaysia, Vietnam, and the Philippines following a competitive pitch. This marks the first time H&M has consolidated its media business with a single agency in this region, building on existing partnerships with IPG Mediabrands in Latin America and Eastern Europe. The appointment, effective December 1, 2025, strengthens IPG’s role as a key media partner for the global fashion brand.
Leigh Terry, CEO of IPG Mediabrands APAC, expressed enthusiasm about the partnership, highlighting the alignment between Team Mavericks and H&M’s collaborative and innovative approach to engaging consumers. The selection process revealed a shared vision, with Team Mavericks poised to deliver fresh and impactful media strategies tailored to H&M’s goals in the region. This partnership is seen as a significant step in enhancing H&M’s regional presence through creative media solutions.
Elin Sandberg, Head of Marketing for H&M Region East Asia, emphasized the importance of a media partner that aligns with H&M’s values of creativity, innovation, and collaboration. She noted Team Mavericks’ deep understanding of H&M’s brand and ambitions across diverse markets, expressing excitement about the potential to forge stronger connections with customers in East Asia. The partnership aims to leverage Team Mavericks’ expertise to drive H&M’s mission of maintaining global relevance with strong local impact.
News Source: https://www.brandinginasia.com/hm-appoints-ipg-mediabrands-as-media-agency-of-record-in-asia/
